"Type Rules explains the technical side of typography and applies it to effective design by covering the history of design along with current trends, methods for customizing fonts, techniques for setting type, common mistakes to avoid, and guidelines forselecting the right type for the job. Building[...]
Type Rules!, Fourth Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this edition has everything today's serious designer needs to use type effectively.[...]